Personalisation of flap cartons - prints, colours and other customisation options.

In response to growing competition, more and more companies are choosing to personalize their cartons to make their products stand out. Printing, colors, and other customization techniques for packaging not only grab attention but also help build a strong brand image and enhance the aesthetics of the packaging. In this article, we will present various methods of personalizing flap boxes and their benefits.

Key Points

• Personalizing cartons with printing allows you to include logos, advertising slogans, and graphics, which increases brand recognition and distinguishes products from the competition.
• The use of colors and techniques such as embossing or foil stamping improves the aesthetics of the packaging and captures consumers’ attention.
• Made from 3-layer B-flute cardboard, the cartons offer high resistance to mechanical damage, ensuring product safety during transport.

Flap Packaging – Giving Your Box Some “Character”

In the world of modern packaging, flap boxes stand out for their simplicity and functionality. Their basic construction makes them versatile and easy to use in various industries, as we emphasized in one of our recent posts: The role of flap boxes in e-commerce – optimal packaging for shipments. However, while standard packaging is practical, it doesn’t always allow companies to fully showcase their uniqueness on the market or stand out from competitors.

This is precisely why the personalization of flap boxes is gaining in popularity. Adapting packaging to specific needs—both in terms of aesthetics and functionality—turns an ordinary box into a powerful marketing tool. Through printing, colors, and innovative construction solutions, flap boxes can not only protect their contents, but also reinforce positive customer experiences, build brand image, and highlight the uniqueness of your offering.

Personalization is more than just decoration—it's a way for boxes to take on an entirely new role in communicating with recipients and to reach their maximum potential.

What to Include on a Flap Box?

The versatility of flap boxes means you can put virtually anything on them that is associated with your brand/company:

• Company Logo – Placing a logo on a flap box boosts brand recognition. It’s an element that should appear on every piece of packaging, especially in the e-commerce sector.
• Advertising Slogans and Taglines – A short, catchy phrase that grabs consumers’ attention and makes them remember the company name. It can also be the main motto of the brand, expressing its values, mission, or unique offering, creating an emotional connection with the customer.
• Product Information – On flap boxes, you can include additional details, such as instructions, product composition, or contact information.
• Customer Personalization – An increasingly popular form of personalization involves printing the customer’s name or special dedications, especially in the gift and e-commerce industries. This personalized touch makes the customer feel special and appreciated.

Additionally, this form of personalization gives emotional value to the box—customers will be less inclined to throw it away. They might reuse it for storage or keep it for sentimental reasons. For fans of creative crafts, personalized cartons can become inspiration for DIY projects, such as decorations, organizers, or children’s toys.

What Does Flap Box Personalization Look Like?

Thanks to modern techniques, it’s possible to apply prints, use various finishes, and adapt the packaging to specific aesthetic and functional needs. Familiarizing yourself with the methods below will help you better understand how personalization can affect the appearance and usability of flap boxes.

1. Flexographic Printing – This is the most commonly used printing technique for flap boxes. It involves transferring ink using flexible printing plates. This method is cost-effective for large print runs and ideal for graphics in a maximum of a few colors.
2. Offset Printing – Enables creating highly detailed and colorful graphics, such as photographs. Used in combination with lamination, it produces high-quality visual packaging. It’s best for so-called premium products.
3. Digital Printing – Allows for cost-effective production of small print runs. It’s characterized by no need for printing plates, easy project modification between individual pieces (e.g., for personalized packaging), and a short turnaround time.
4. Screen Printing – Produces vivid colors and a durable print. Although it’s more time-consuming, it’s used for projects requiring bold visual effects.
5. Lamination – Combines the advantages of offset printing with the durability of corrugated cardboard. This is the ideal solution for packaging that demands high aesthetics and significant resistance.

Keep in mind that The thickness of the cardboard and the type of flute can influence the personalization technique. For instance:

• With thinner cardboard (e.g., E flute), you can apply detailed prints using offset or digital printing.
• Thicker cardboard (e.g., C or BC flute) is more suited for flexographic printing, which handles surface irregularities better.
• Additional methods, such as lamination, can be used regardless of the thickness of the cardboard, but they require the printed sheet to be attached to the packaging beforehand.

Additional personalization options for flap boxes allow you to add unique features that highlight the distinctiveness of the packaging. Embossing creates a raised effect for enhanced aesthetics and prestige, while varnishing and foil stamping provide a high-quality finish, yielding either a matte or glossy appearance.

Boxmarket – Stand Out with Us!

At Boxmarket, we understand how crucial it is for packaging not only to protect your products but also to serve as an effective showcase for your brand. It’s not merely an aesthetic element; it’s a step toward building a professional image of your company. Moreover, with the right design, your packaging will stand out among the competition, catching the eye from the very first glance. In other words, it won’t get lost in the “pile of cartons”!

Our flap box printing offer is flexible: you can place your logo or graphics on up to 40% of the packaging’s surface, giving you ample space to highlight the most essential elements. Whether you choose a single color or a full palette, the price remains unchanged, making our offer even more attractive. With digital printing technology, we can reproduce the entire CMYK color range, guaranteeing both precision and high aesthetic value of the print.

We offer a wide selection of flap boxes—available in five standard sizes and also custom sizes—made from sturdy KRAFT cardboard. Thanks to a three-layer structure, our packaging boasts high resistance to mechanical damage, ensuring your products’ safety during transport. Additionally, we offer custom-printed adhesive tape, which perfectly complements your personalized cartons.

If you don’t yet have a design ready, no worries—we’ll be happy to help you create one. Just send us your guidelines, and we’ll take care of the rest. Discover how much you can gain by choosing to personalize your flap boxes with Boxmarket.

Summary

Personalized flap boxes are an excellent way to highlight your brand and increase recognition. Thanks to prints, colors, and finishes, the packaging not only gains aesthetic appeal but also marketing value, fostering positive customer experiences. Sturdy cardboard ensures product protection, while personalized details—such as logos, advertising slogans, or internal prints—underscore a professional approach. Boxmarket offers a wide range of solutions that let you adapt boxes to your needs, combining functionality with a unique design.

FAQs, or Frequently Asked Questions

1. Are personalized flap boxes eco-friendly?
   Yes, personalized flap boxes can be highly eco-friendly. Most of the cardboard used to produce flap boxes is fully recyclable. Many companies use water-based inks, which are less harmful to the environment.
2. What is the cost of personalizing flap boxes?
   The cost of personalizing cartons depends on factors such as the chosen printing technique, project complexity, order quantity, and types of finishing. Digital and flexographic printing are more cost-effective for larger runs, while for smaller runs, the unit cost may be higher. It’s always best to ask the manufacturer for an individual quote to tailor the offer to your needs.
3. Can I add prints on the inside of the box?
   Yes, adding prints on the inside of the box is an excellent way to enrich the packaging and enhance the customer’s positive experience. For instance, you can include additional graphics, messages, instructions, or dedications.
4. Does personalizing flap boxes affect production time?
   Yes, production time may be extended depending on the chosen printing technique and the degree of personalization. For example, digital printing is fast and enables quicker preparation of small runs, whereas other techniques, such as flexographic or offset printing, may require additional time for making plates and setting up machines. It’s advisable to plan the process well in advance to avoid delivery delays.